“Health literacy is the degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions” (Ratzan and Parker, 2000). In terms of outcomes, overall, there was strong diffusion of information throughout the community and behavior changes based on the performances: The microbiological outcomes were more mixed, Thompson said. During a 2-week workshop in Lima, these individuals were trained in health literacy principles and the science of personal and household hygiene. UN General Assembly. With companies that have a strong foundation in pursuing high-integrity activities, Cabe said, partnership activities can succeed. The second is to get the community to understand the value of the initiative. But there is a move to go from this traditional approach to a broader notion of understanding. How has the HHS contributed to health literacy improvement? This is a rural develop-. Emanuel, E. 2012. (UN General Assembly, 2011b). Organizational change must happen at the individual organization level but also in the broader sectors of industry, government, education, and nonprofit organizations. Also during this 2-week period, the first four episodes of the telenovela were outlined. There was intensive and diverse community engagement throughout, Cabe said. No one was using the information. 1 The toolkit can be found at http://www.itu.int/pub/D-STR-E_HEALTH.05-2012 (accessed November 15, 2012). This takes a long time. Application, however, is different. Through an integrative approach to advancing health literacy, CRI is able to address challenging problems in public health, working with partners and looking beyond causes of problems to the causes of the causes. This has important implications as to how health information is presented at the individual as well as the public level. By Thomas Bauer Moderator | 05 May, 2016 . sufficient reading and writing skills to function effectively in everyday life; > communicative/interactive health literacy describes more advanced personal skills. In the Philippines, for example, there is a national plan for a campaign to promote breastfeeding and infant nutrition. One of the most interesting aspects of this arts program that used health literacy to improve household hygiene was the opportunity to work with a community of actors, singers, puppeteers, and dancers, Cabe said. Health Literacy Online, provided by the HHS Office of Disease Prevention and Health Promotion (available at http://www.health.gov/health-literacyonline), is an example of some of the research-based guidance that is available to organizations. It markets products in 100 countries and has 6 facilities for research and development. For example, the CDC uses contracts to support health literacy work and the Agency for Healthcare Research and Quality (AHRQ) uses cooperative agreements. However, nearly half of the American and European populations have low health literacy levels. Kumaresan noted that people with low levels of health literacy are more likely to. health by helping them properly use information, leading to personal and social benefit and thereby enabling community action and the building of social capital, Kumaresan said. Many sectors work together—private, government, and nongovernmental organizations, including Nokia. Finally, the scorecard would provide the ability to track ratings over time to show trends and incentivize improvement. States are working to build their own infrastructures at the state level to support a more collaborative approach to health literacy improvement, Baur said. With these. The NAP is relevant here because it talks about groups of organizations as sectors, and change must occur within these sectors, Baur said. View our suggested citation for this chapter. In Australia, for example, it took 3 or 4 years of effort to get plain packaging implemented. What are the key developments in health literacy in the United States? Kumaresan said an article in the Lancet showed a doubling in smoking quit rates within a period of 6 months for the 5,000 participants in mobile health messaging as compared to the control group. Finally, Thompson said, there is great opportunity to improve public health by replicating the program in different communities and cultures. http://www.hhs.gov/ash/news/20100527.html (accessed March 8, 2013). WHO recently reported the progress Member States are making against the MPOWER measures in the WHO Report on the Global Tobacco Epidemic 2011” (http://www.who.int/gho/tobacco/en/index.html [accessed November 29, 2012]). 2008. Jump up to the previous page or down to the next one. Ratzan said that what Baur has alluded to is the idea of moving from local to social change. The media is not just a conduit, but an ongoing purveyor of health information, Ratzan said. For a limited time, find answers and explanations to over 1.2 million textbook exercises for FREE! Introduction. Kumaresan, J. What are the three levels of health literacy. There are different models for how companies approach a partnership, and each partnership needs to be culturally sensitive and address local needs and resources. One of the most obvious gaps is the education sector’s lack of support for health literacy activities, Baur said. The book Just Six Numbers by Martin Rees (2000) explored the idea that six factors are necessary to shape the universe, and if one of these numbers were not in place, there would be no universe. Microbiologists from Clorox and the University of Arizona also taught everyone some basics of microbiology. One example is the CommCare program in the state of Bihar in India. All rights reserved. 250 households before the start of the performances and with 249 households after the final performance. have a low level of information and communication technology literacy and less access to the Internet and online health information, not be able to evaluate the quality of information from different sources, and. 3 Health Literacy is… • the ability to access, understand, evaluate and communicate information as a way to promote, maintain and improve health in a variety of settings NOTE: NCDs = noncommunicable diseases. The change correlates with the performance messages, which featured why and how to clean food preparation areas, Thompson said. It also identified Peruvian arts and social science partners. They saw that children did not have trachoma disease or diarrhea. A 29-item Safe Childbirth Checklist has been developed and successfully piloted in India, with a draft version available by the end of 2012.” Examples of checklists for improving health outcomes can be found in Table 3-1. A different audience member asked Ratzan whether there were any data about the effectiveness of mobile health text messages. Use it to create effective products for all users, including the millions of Americans who don’t have strong literacy or health literacy skills—as well as those who don’t have a lot of time to find, process, and use complex health information. Those who express an interest are evaluated based on specific criteria that include health promotion. Show this book's table of contents, where you can jump to any chapter by name. Cabe, J., and S. Thompson. Greater empowerment drives improved outcomes, Cabe said. Sadly, the same cannot be said of challenges in education. Thompson said that Clorox and Canyon Ranch Institute (CRI), in a public–private partnership, are jointly working on a program to improve hygiene in very poor communities in Peru by combining health literacy, microbiology, and public health science. About 80 percent of those people have mobile phones. Throughout all 12 performances, the community was extremely engaged, Cabe said, coming up on stage, asking questions, even replacing the actors up on the stage when they wanted to say, “Here’s how I think something really should go.” For example, around episode seven, one of the beloved characters—a little girl—died.