Greg Steltenpohl, 63, heads Califia Farms, an almond and plant-based beverage company he co-founded in 2010. That doesn't mean Califia isn't a target. Almond milk still represents a sliver of the nearly $16 billion milk category. He also wasn’t exactly first to get into almond milk — the niche is dominated by much larger companies, several of which were bought by major food conglomerates. “They were losing 100,000 to 120,000 tons a year that was just going to the cows, literally, in giant piles. “What I do think is the investors we have all are long-term oriented.”, “At this point in my life, having a legacy of just flipping it over to a bigger company just because we can doesn’t really give much satisfaction. It just puts us into a much more creative realm than the udder of a cow," said Steltenpohl, who was honored at Goldman Sachs' Builders + Innovators Summit last month. Califia Farms, best known for its innovative plant-based beverages in distinctive curvy ... And in the latest edition of Elevator Talk, we chat it up with Mikaela Ray, the Owner/CEO, of Mikaela's. They are even better than regular butter in terms of taste and safety because they do not splatter or brown when they are cooked. Ingredients list: Beverly Hills denounces plans for ‘discreet’ dinner at La Scala. Califia Farms Almond Milk Toasted Oats Almonds. Discover delicious & nourishing oatmilks, almondmilks, creamers, cold brew coffees, juices and other natural, non-GMO beverages from Califia Califia Farms Holiday Egg Nog. A huge surge in online shopping during the COVID-19 pandemic has been a savior for retailers, but it’s expected to come at a price. We’re Califia Farms (Califia, pronounced like California), the plant-powered food and beverage company of the future. “Berne picked up the phone, called me and said, ‘Greg, I’ve got a great thing on my hands and I’ve got a problem.’ The great thing was people loved the easy-peel mandarins. Steltenpohl and other key employees hold minority stakes. EAN 32151831. (Maria Alejandra Cardona / Los Angeles Times). He sold the company to Coca-Cola in 2001 and started Califia Farms in 2010. "Where Califia comes in is to disrupt the usual pattern and stand out symbolically and stand apart from companies of the past," he said. Enjoy the rich, comforting taste of creamer without the dairy with Califia You could say I hit the waves, but there’s a lot of paddling in there.”. Overwhelmed L.A. hospitals brace for post-Christmas COVID wave. Geoffrey Mohan joined the Los Angeles Times in 2001. Posted 3 weeks ago. The packaging could lure the casual consumer who notices Califia's bottles are shaped differently than traditional milk cartons or jugs. "You have to do it with some kind of style and sense of energy and enthusiasm and passion. “Odwalla got started because I didn’t really have a plan. “I don’t feel safe — I’m too old for that,” he said. Are tattoos free speech that should override coronavirus restrictions? Califia Farms Almond Unsweetened Vanilla (750 ml) - SuperValu Welcome to the Careers Center for Califia Farms. The brand started making juices but in seven years has expanded to almond milks, non-dairy creamers and cold brew coffees. Califia Farms,® an independently-owned, plant-based food and beverage company, announced national distribution for its new Plant Butters. Dollar sales grew 33 percent from the previous year. Categories: Plant-based foods and beverages, Beverages, Plant-based beverages, Carbonated drinks, Sodas. An E. coli outbreak traced to Odwalla’s raw apple juice sickened dozens and killed a child in Colorado. UPC 813636021901. Federal criminal charges, fines, lawsuit settlements and a precipitous drop in sales left the company so short of cash it wound up controlled by new investors who eventually sold the brand to Coca-Cola. Dismayed by shipping delays, Christmas shoppers head into stores. “The truth is there were no jobs in environmental science back then, unless you wanted to be part of the coverup,” Steltenpohl said. We're led by beverage visionary Greg Steltenpohl, crafting, concocting and cold-brewing beautifully bottled goodness from the San Joaquin Valley. Califia Farms, LLC is located in Los Angeles, CA, United States and is part of the Food Wholesalers Industry. ... you must obtain permission from the copyright owner. Ex-Quest Nutrition CEO Dave Ritterbush named Califia Farms chief … I was focused on music and just thought, ‘Hey, I can make some juice on the side, play music and all that.’”. Greg Steltenpohl, 63, heads Califia Farms, an almond and plant-based beverage company he co-founded in 2010. Take a look at the priciest and cheapest homes in Hidden Hills: an amenity-loaded estate for $27.5 million and an updated ranch for $3.275 million. Greg Steltenpohl, CEO of Califia Farms, a plant-based beverage company based in the Arts District in Los Angeles, is known to supply a variety of beverages from almond milk to cold press coffee. Convenience stores are a big opportunity for Califia's ready-to-drink coffee products, and it's in the process of expanding its distribution network. Greg Steltenpohl co-founded Odwalla in 1980 and built it into a successful juice company before selling to Coca-Cola in 2001. Make dairy-free more delightful with Califia. Califia Farms said Dave Ritterbush is taking over as its CEO. Our mission is to innovate delicious plant-powered foods for mindful nourishment. Our name comes from the Spanish legend of warrior Queen Califia, the goddess of bounty and abundance who ruled over the mythical island of California. Sign up for free newsletters and get more CNBC delivered to your inbox. U.S. deaths in 2020 top 3 million, by far the most ever counted. "We're still in the early days," he said. And that, I think, in the long run is what gives you the legs,” Steltenpohl said. Got a confidential news tip? And the consumer responds to that.". All Rights Reserved. Because we believe the world needs a healthier food system. California artists say yes. At least not now. Steltenpohl co-founded Odwalla in 1980 and built it into a successful juice company before selling to Coca-Cola in 2001. Thank you for your support. Evans’ partnership with the other grower dissolved in acrimony, diminishing the supply of ugly fruit for juicing. Calafia, or Califia, is the fictional queen of the island of California, first introduced by sixteenth-century poet Garci Rodríguez de Montalvo in his epic, Las sergas de Esplandián (The Adventures of Esplandián), written … This article was originally published at 5 a.m. Get our free business newsletter for insights and tips for getting by. Califia partners with Feed the Frontlines NYC, Feeding America, Founders Give and Meals on Wheels to deliver beverages to frontline healthcare workers and communities. The band’s eclectic mixtures of unpasteurized juice were far more popular than the band’s music and, by 1993, Steltenpohl and his partners took Odwalla public. Califia Farms also has two types of plant-based butter, one from avocado oil and one from olive oil. If you believe the world needs a healthier, plant-based food system then Califia Farms is the place for you. Steltenpohl wants to infuse creativity into the dairy case that he criticizes as only being differentiated only by things like skim, whole and chocolate. “If you’re not buying Califia’s horchata, then you’re probably buying something with two or three times the calories.”, More success stories from How I Made It », I’ve been doing it for 37 years. Relief and government funding in doubt as Trump delays signing of bill. Our mission is to innovate delicious plant-powered foods for mindful nourishment. Americans have largely shunned in-person shopping this year to avoid exposure to the coronavirus. Environmental science, his field of study at Stanford, just wasn’t happening. He has reported and edited science, environmental issues, fires, wars and breaking news. With about $100 million in annual sales, the company is something of a … It was an obvious move, and not a niche, Steltenpohl said. “They just kept mowing them down. Then as it gets turned over to professional managers or it gets bought out, they scale it out and literally dumb it down. High-Low: The priciest and cheapest homes in Hidden Hills. There are 4 companies in the Califia Farms, LLC corporate family. This Web site is owned and operated by Califia Farms LP (referred to as “Califia,” “we,” “us,” or “our” herein), makers and distributors of Califia Farms products and owner of CalifiaFarms.com (referred to … Join our mission to innovate delicious plant-powered foods that make going dairy-free desirable. He left The Times in April 2020. ... industry. Apply to any positions you believe you are a fit for and contact us today! If we can’t answer to ourselves why is it different, why is it better, how does it move the bar higher, then why are we doing it?”. He most recently served as CEO of Quest Nutrition before it was purchased in 2019 by Atkins-owner Simply Good Foods. Likely owner: Califia Farms, LP. How an L.A. indie bookstore’s GoFundMe inspired a small business lifeline. “What typically happens is entrepreneurs make a good product initially. “It’s not always the important thing to be the first,” Steltenpohl said. With about $100 million in annual sales, the company is something of a redemption for the Stanford graduate, whose first lightning strike in the beverage business, Odwalla, started as a way to fund his avant-garde jazz band, and ended with a fatal food poisoning and recall that eventually left the company in the hands of Coca-Cola. Some of Califia's flavors include cinnamon horchata, chocolate coconut and even holiday nog. Califia Farms Bakersfield, CA, USA WHO WE ARE: CALIFIA FARMS Were Califia Farms (Califia, pronounced like California), the plant-powered food and beverage company of the future. Greg Steltenpohl, plant-based pioneer and the company's founder will retire as CEO and remain on the board as an executive director. On the culture at Califia Farms… We still have very much a start-up culture at Califia. Natural, healthy-for-you plant milks help you cut out the dairy, but leave behind the deliciousness you crave. View all posts by jkaybay Post navigation ‹ Previous The carbon footprints of plant-based milks. Plant Butters are now available nationally at Whole Foods Market, … UPC 813636020447. "There's cashew, coconut, oat, almond, toasted variety. PepsiCo acquired kombucha brand KeVita last year. The increase over 2019’s total fatalities will mark the largest single-year percentage leap since 1918. ‘Unprecedented’ mail volume delays Christmas gifts. WHO WE ARE: CALIFIA FARMS. Their necks are skinny and their bottoms curve out. Posted in Ethical shopping guide best oat milk Califia environmental impact Califia Farms review Califia protein oat milk review Califia social impact Califia sustainability vegan milk. I kind of got that in my blood.”. Sun Pacific, producer of Cuties clementines and Mighties kiwis, holds a majority stake in Califia. In Beverly Hills, a modern farmhouse built this year offers warm designer living spaces and an eye-catching palette. But 20% of their crop was either too small or had a little blemish on it,” Steltenpohl recalled. As for how Califia plans to get more people to try its products, Steltenpohl said he has no plans to sell this time around. Learn more about the Contract Senior Design Manager position now! © 2020 CNBC LLC. The brand is available in more than 20,000 stores nationwide, from specialty retailers like Whole Foods to conventional stores like Kroger. We're Califia Farms (Califia, pronounced like California), the plant-powered food and beverage company of the future. Prepare now to get these side jobs in a post-pandemic world. He wanted a house that was in a grove,” Steltenpohl said. Home of the Week: A brand-new farmhouse in Beverly Hills. Califia already has solid investors. Califia Farms Pledges One Million Servings to Support COVID-19 … Steltenpohl grew up “feral, roaming the woods” in San Bernardino County, where his father, an engineer employed in the defense industry, kept moving the family away from development that was peeling back the area’s signature citrus groves. If you believe the world needs a healthier, plant-based food system then Califia Farms is the place for you. D&B Hoovers provides sales leads and sales intelligence data on over 120 million companies like Califia Farms, LLC around the world, including … Chase created a look for their juices and ades that fits with the Califia Farms brand and evokes the honest nostalgia of vintage farm signage and roadside fruit stands. UPC 813636020935. “My dad had a thing about citrus. Get full access to our signature journalism for just 99 cents for the first four weeks. That may sound like a lot, Steltenpohl said there's still plenty of room for the brand, and the category, to grow. "We don't like to be dogmatic about it," said Steltenpohl, co-founder and CEO of Califia Farms. UPC 813636020621. You may occasionally receive promotional content from the Los Angeles Times. Get this delivered to your inbox, and more info about our products and services. After the Coca-Cola acquiring Odwalla thing, most of the glamour is pretty much gone out of that idea — for me, anyway,” Steltenpohl said. "We want to make it easy for people to go plant-based and dairy-free with better packaging, more enticing flavors and the exploratory aspect of it.". Greg Steltenpohl co-founded Odwalla in 1980. Steltenpohl set his new company on a more deliberately cross-cultural course from the start — naming it for Queen Califia, a character in a 16th-century Spanish chivalric novel who came to be adopted as the spirit of colonial California. As a category, almond milk's sales reached $1 billion for the 52 weeks ended Oct. 8 for total U.S. multi-outlet with convenience stores, according to IRI, a Chicago-based marketing research firm. At Califia Farms, we're all about creating delicious, plant-powered foods with natural ingredients. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Califia "Household penetration is just over 50 percent, so half of the country still has to try plant-based milk.". Our mission is to innovate delicious plant-powered foods for mindful nourishment. Private equity firm Stripes Group holds a minority stake that's roughly equivalent to that held by Steltenpohl and the other employees. You could say I hit the waves, but there’s a lot of paddling in there.”. Retailers brace for a flood of returns from online shopping. “I’m a minority owner of the company, so, it’s not like, ‘Greg says so and that’s what happens,’” he said. Some Christmas gift-givers discovered their presents didn’t arrive in time for the holiday despite ordering weeks ahead. He's done it before. UPC 852909003633. Greg Steltenpohl knows how to create a beverage empire. He is a Cornell graduate and former USC international journalism fellow, and speaks Spanish. The industry is looking to acquire and invest in brands that are perceived as healthy and produce foods and drinks from plants. Brand owner: Califia Farms, LP. Almond milk is growing its share of the milk category, though it still only represents a sliver of the $16 billion category. “That’s a little bit different from most entrepreneurial startups, where the goal is to make something that’s attractive to a bigger company and then sell it,” Steltenpohl said. Steltenpohl argues that nut milks naturally present more opportunity for innovation and experimentation than their dairy peers. If you got federal help to buy health insurance, plan now for tax season. We … Ingredients →Ingredients are listed in order of importance (quantity). “I think it’s more important to solve a number of other problems.… The way we talk about it is: something different, something better — that’s kind of the hurdle we have to pass internally. But when gifts ordered online didn’t arrive in time, many shoppers masked up and went to malls. A city spokesman said officials contacted La Scala on Christmas Eve about the event to remind its management about the county’s restrictions. “It sounds like that,” he admitted with a laugh. “It’s core to us. It has also sampled more creative techniques like opening a pop-up shop inside a Bandier retail store in New York this spring and working with artists to paint murals in San Francisco, Brooklyn and Los Angeles this fall. Califia Farms, LLC has 150 total employees across all of its locations and generates $100.00 million in sales (USD). Several California tattoo artists sued the state over mandated closures, saying their protected expression was unjustly limited. Califia Farms Secures More Than $50 Million in Funding from New … An image of her garlanded face graces the bowling-pin shaped bottles of the company’s almond milk, as well as its version of Mexican horchata, a cinnamon-tinged rice or nut-based drink that Califia embraced in 2015. Steltenpohl blanches at the idea that he has some knack for catching food preference waves just as they crest — with Odwalla, then with almond milk, and now with a line of almond-based cold brew coffee drinks. Steltenpohl wants to infuse creativity into the dairy case, which he criticizes for only being differentiated only by things like skim, whole and chocolate. Jane and Raymond Wurwand commit $1 million in grants to support small businesses in Los Angeles County struggling to survive COVID-19. Now he's back with his latest venture, Califia Dr Pepper Snapple bought antioxidant drink brand Bai earlier this year. That's up nearly 7 percent from the previous year. Our name comes from the Spanish legend of warrior Queen Califia, the goddess of bounty and abundance who ruled over the mythical island of California. Data is a real-time snapshot *Data is delayed at least 15 minutes. Join our mission to innovate delicious plant-powered foods that make going dairy-free desirable. Nearing retirement age, and having had a liver transplant due to a congenital disease, Steltenpohl has been forced to consider his legacy — though he is far from slowing down. Horchata is considered the trendy drink of 2017 — Starbucks earlier this year even offered a 390-calorie frappuccino version. We’re Califia Farms (Califia, pronounced like California), the plant-powered food and beverage…See this and similar jobs on LinkedIn. The plant-based alternative to dairy butter is the first product outside the company's current beverage portfolio of plant-based milk, creamers, drinkable yogurts and cold brew coffee. Accidental success met accidental fall in 1996, the year Odwalla hit its peak sales of $59 million. Steltenpohl wants to continue expand into new categories and grow internationally to become one of, if not the leading brand. That’s just the way it works.”. Greg Steltenpohl co-founded Odwalla in 1980 and built it into a successful juice company before selling to Coca-Cola in 2001. “But you figure I’ve been doing it for 37 years. Califia Farms Vanilla Coffee Creamer, 25.4 oz. Califia Farms' unsweetened vanilla almond milk. Already a subscriber? Some Affordable Care Act health insurance shoppers who got government assistance may receive a tax surprise next spring. But its market share is growing, as more people eat and drink less dairy or drop it altogether for health and sustainability reasons. Califia Farms, a leading plant-based food and beverage company, announced that Dave Ritterbush has been named chief executive officer (CEO). Overall, Califia sold 31.2 million units, generating $128.5 million in revenue, during that same time period, for total U.S. multi-outlet with convenience stores, IRI said. So, that’s the sort of challenge I inherited when we started Califia, to find a way to use those.”. Countries where sold: United States. LOS ANGELES (April 29, 2020) – Califia Hot Property: Zac Efron eyes an exit in Los Feliz. 5.9 million for his scenic home of seven years has expanded to almond milks, non-dairy creamers cold! Delivered to your inbox, and speaks Spanish federal help to buy health shoppers! Population is way underestimated in terms of their crop was either too small had... Disrupt the dairy, but leave behind the deliciousness you crave is available in more than stores. And their bottoms curve out please browse all of its locations and generates $ 100.00 in! 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