Consumers are fascinated with the idea of living healthier lives and although some healthcare companies are already creating content about wellness, this year, hospitals will need to step up their game in this space as well. As another author pointed out, with over 4 billion searches per month, YouTube is bigger than Bing, Yahoo, Aol, and, combined. As of March 26, 2018, Google has rolled out new algorithms for search results in the form of mobile-first indexing. Many busy practitioners can’t even fathom pouring more time into social media. 1. Let’s say you’re running a family practice. In this edition, we have listed the top 10 healthcare marketing consulting/service companies that can help you escalate your chances of success. Leveraging wellness as a talking point in your healthcare marketing campaigns will align your business objectives with what customers care about. We’ve written an article on the top 5 design principles for healthcare website redesigns which you can access right here:  5 tips for healthcare website design initiatives in 2020. Introduction Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. Next, we will focus on the biggest marketing trends and strategies for specific healthcare sectors. In an ever-changing marketing field such as Internet marketing, it is easy to make a wrong turn or poor decision, Healthgrades is dedicated to empowering stronger and more meaningful connections between patients and their healthcare providers. The Mayo Clinic’s app, for example, allows patients to request an appointment with their best specialists and view test results. Healthcare marketing must inspire confidence Our work with hospitals, clinics and individual physicians continues to evolve as the face of healthcare services changes. So, for example, if you’re in Houston, Texas, and you run a dental practice - it’s a smart idea to run marketing campaigns and create unique content around topics like: ‘best dentists in Houston’ or ‘dental procedures in Houston.’ Other examples may include ‘Dental care Houston’ or even more specific ‘Where is the best dental practice in Houston, Texas.’ Ranking for all these keywords on the first page of search results will generate valuable and qualified traffic to your dental practice. New patients are more likely to schedule an appointment if they feel like they know you. Make sure that when prospective patients arrive on your site that your strengths appear first, no matter what those special talents and skills may be. Better outcomes for our clients. For a limited time, Digital Authority Partners is offering a FREE content & SEO audit to healthcare companies interested in assessing their current brand in order to build a robust content marketing plan for 2020. Our healthcare marketing campaigns are built on a brainy formula that delivers unlimited leads, unparalleled growth, and impressive cost savings. In this scenario, targeting long-tail keywords such as commonly searched symptoms and ‘how do you know if you have…’ terms and you’ll get valuable search traffic to your website and business, as your domain ranking increases. Even so, there are a variety of online medical marketing tools you can use to get more patients in the door. First, let’s briefly go over the basics: Once you check off these boxes, you can start focusing on the one online medical marketing tool that will catapult you ahead of your competitors: video marketing. using tech-enabled solutions that not only allow them to manage chronic illnesses but also to stay independent. Telemedicine.Â. Below, we’ve put together a list of 6 of the best healthcare marketing strategy ideas that you can start using today for your facility: 6 Best Healthcare Marketing Strategy Ideas 1. Northwell Health, the largest health system in New York, has successfully capitalized on this trend. say they are at least open to a virtual health visit. Once you learn the ins and outs of your chosen platform, you can easily streamline your social media healthcare marketing. Video can personalize your health brand and make it more approachable in an industry where people are often intimidated by doctors and medical equipment (think white-coat syndrome). Although that is a great place to start, it is not nearly enough to engage users and turn them into patients. It might sound like a lot of work, especially if all you have done so far was to post discounts on Facebook once in a blue moon or answer a comment here and there. And that audience goes online to educate itself before interacting and transacting with a vendor. If you are, for instance, a hospital executive concerned about expanding your patient base or protecting your physicians’ reputations, feel free to skip straight to the second section of this article. By integrating a mix of medical website design, search engine optimization, internet marketing, web video/audio production, website analytics, social media optimization and software development, we simply create ideas that succeed. That’s something their biggest competitors also do.  For common ailments, patients can even get care within an hour, with only a few taps. Staying on top of social media doesn’t seem like a priority. Right now, your physicians only see those patients who can afford to travel to them, take time off from work or find a babysitter for their children. Next, consider filming videos that educate your audience and show your expertise in the industry. COVID-19 is one of the reasons why patients, now more than ever, are demanding better and prompt services from healthcare facilities to improve the quality of their lives. If you can’t deliver it, don’t promise it. And the marketing strategies used in day-to-day businesses are also applied to healthcare. These digital, large-format hospital graphics can be placed throughout the hospital facilities to feature leading local and regional businesses, as well as community messages and CDC guidelines. 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