Afin de déterminer les forces et faiblesses de la société Apple, il est judicieux d’utiliser la technique de l’analyse SWOT, définie ci dessous. Furthermore the cost related to the entry, access to raw materials, barriers related to culture and technical standards also play a major role and can affect the decision of the new entrants in the market. In addition, alternatives should be related to the problem statements and issues described in the case study. To conclude, PESTLE analysis is considered as an effective tool of planning and it offers viable and effective technique foranalyzing and scanning the operating environment of an organization. Competitive rivalry or competition: Strong force 2. as the problem and its solution cannot occur at the same time, it should be described as mutually exclusive. Therefore, it is necessary to continually review the Apple Pay company’s activities and resources values. Lastly, Organization factor includes the resources and functions that are offering certain value to the company. The strengths and weaknesses are obtained from internal organization. The buyer power is high if there are too many alternatives available. In this way SWOT allows the comparison of organization’s resources and capabilities with the competitive environment in which it is operating. Such may include the supply chain efficiency, value chain maintenance, technology or other factors, that offer value to the company and in return allows the organization to offers similar value to the customer. This determination of organization allow to the company to understand what additional things or function is required to be in place, or needs to be improvised in t=long term. The reasons that resource imitation is costly are historical conditions, casual ambiguity and social complexity. Solvency:it is the ability of an organization paying off its liabilities or obligations to third parties or creditors in long term. All the environmental factors are consider as a threat to an organization that could affect the efficiency and effectiveness of the organization. The acronym Apple Pay SWOT stands for strength, weakness, threats and opportunities. To make a detailed case analysis, student should follow these steps: STEP 1: Reading Up Harvard Case Study Method Guide: Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study. After defining the problems and constraints, analysis of the case study is begin. Theratios are sub-divided into the major groups that tend to cover the financial areas. The product being offered by the suppliers are highly differentiated. There is a number of strategies that Apple uses to create its competitive advantages over other companies. Once the options are developed and evaluated, the recommendation is made, on the basis of the best suited option that offers the maximum value to the company and address the problem succinctly. Therefore choosing clients often become crucial for the organizations as to avoid the situation of being highly depended on the buyers. L'analyse SWOT permet de "mapper" l'environnement concurrentiel d'un restaurant. Strong brand image 2. The model doesn’t incorporate new business model and the changing dynamics of the market and the impact of globalization. However, when more than one few companies uses the same resources and provide competitive parity are also known as rare resources. Powerful buyers could flip the side of the powerful supplies by forcing the prices to move downwards and by demanding high quality and services by creating a competition between the participants in the industry on the basis of price and quantity. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management. Current debt to equity ratio: it is the mix if the debt of an organization. Prioritize the points under each head, so that management can identify which step has to be taken first. Also, the purpose of the problem statement is to describe the external environment and its effect on the overall organization in short and long-term. Also, during the evaluation process, the financial feasibility of the organization is also considered and the drawbacks/weaknesses of the organization. Un simple toucher ou un regard suffit pour régler une course en taxi, la livraison d’une pizza ou une nouvelle paire de baskets. It is noteworthy that the gross margin reflect the relationship of volume, price and cost. Cost of goods sold and gross margin analysis: in operational analysis the most commonly used ratios involves the calculation of the cost of sales as a percentage of sales. Apple Computer Company was founded in April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. Another method used to evaluate the alternatives are the list of pros and cons of each alternative and one who has more pros than cons and can be workable under organizational constraints. The users of the financial statement are listed below; Significantly, creating the financial ratio add meanings to the accounting and financial data of the business. Such analysis of the compatibilities or capacities is important, as it allows the organization to develop the sustainable competitive edge over it. Therefore there must be some resources and capabilities in an organization that can facilitate the competitive advantage to company. In most courses studied at Harvard Business schools, students are provided with a case study. The external factors are dynamic and can be change at a rapid pace. The four components of VRIO analysis are described below: VALUABLE: the company must have some resources or strategies that can exploit opportunities and defend the company from major threats. Consumers mainly open these in regards to their phones being slowed down and the CPU rates being throttled. The barriers can be both industrial and legal. Apart from this, while developing the problem statement, it is important for the     Problem statement to be clear and concise. Make sure that points identified should carry itself with strategy formulation process. Expansion in services. Perform cost benefit analyses and take the appropriate action. Apple Pay: Marketing Case Study Analysis on Apple Pay . One is duplicating that is direct imitation and the other one is substituting that is indirect imitation. Fixed assets turnover: it is supposed to be vulnerable to the asset valuation issue. The competitive rivalry is the analysis of the brands and the product, its strengths and weakness along with the strategies, competitors and the share in the market. The value factor analysis of the organization gives an eye opening view to the management and also offers the solution on where the organization may build the market utilizing the area value creation factors. In typical situation, there are three options that are developed in by the organization to deal with the given problem. The decision that is being taken should be justified and viable for solving the problems. Perhaps, while writ the problem statement, it is important to consider the small factors that are often overlooked such as the intangible factors that effects the productivity of the organization in the long-term. Asset turnover: this measure is widely used in order to measure the ability of the company in generating sales from the fixed assets. Not only this, it also indicates that an organization has a lot unproductive assets for instance inventory, receivables, equipment and plant for its current sales’ level. The sales implications for the selling and purchasing power, economies of scale and amount of market share. It is effectively used in building strategies for the organization to maintain its competitiveness in the market. Changes in social patterns and lifestyles. Apple Inc. SWOT Analysis Depali Sharma & Shrishti Kumar Weaknesses Opportunities Ethical Dilemma 1 An issue has recently been brought to the medias attention. Operating return on total assets (ORTA): this matric most commonly provides better way of looking at the ability of the organization to generate profit returns from the principle or core activities since it does not involves other expenses including interest expenses not it includes marketable securities income, interest income or onetime extraordinary transaction. There are many occasions, in which the environmental changes have an adverse influence on the project that might not be noted in the initial stages of project, indicating that the uncertainty sis still there even after the pestle analysis have carried out. Nom. It significantly rely on the capabilities of the manager that how effectively it can prioritize and determine the most important element. Profitability:the financial analyst generally assess profitability of an organization since it is the ability allow organization sustaining growth and earing income in both long term and short term. 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